L’Oréal Professionnel collaborates with leading tastemakers to bring you the IT trends of the season - in hair, media and social connection. Develop your personal brand by learning how to use at the ready digital tools, learn hair color and styling technique principals and learn to capture attention on social media for client retention and relationship building.

This is a cutting and color class in one where you will break boundaries both personally and professionally. You will learn a skill set and practice that will give you the capability to translate what you take away into working behind the chair, on set, or wherever your heart and craft takes you. 

In this class you will learn everything trend - where trends come from, the different trend categories and how to use this knowledge to develop business strategy, marketing and inspirational content. Then apply these learnings with a hands-on cutting workshop that breaks down the #trendinghaircuts that every client asks for.

This is a cutting and color class in one where you will break boundaries both personally and professionally. You will learn a skill set and practice that will give you the capability to translate what you take away into working behind the chair, on set, or wherever your heart and craft takes you.

Take this class for a total immersion into everything social! Understand your why, learn the importance of content creation and engagement and learn how to make money no matter what your following is. Learn from a live panel of influencers, trade media, brand leadership, and special guests from Instagram (or Facebook) in a live Q&A segment. 

You will learn what it takes to create a winning collection from concept to completion as well as every component to make your photo shoots successful. An award winning photographer will coach you through lighting and photo composition techniques, collection concepts and post production know how. Sit in on a live panel of NAHA winners and judges who have in-depth knowledge of photo shoots, hair competitions, and the beauty and fashion industries for the ultimate Q&A segment.

L'Oréal Professionnel celebrates 110 years of partnership with the top hairdressers in the world! Join us March 22-27th, 2019 in the most mythical places in Paris to discover our new color philosophy and much more! This event will include international VIP clients, top hairdressers and influencers, trade and beauty press and major influencers! Lets build the future together now!